Ensuring the viability of your brand is critical to success in today’s crowded marketplace. Your customers want to know that you’ll be there for them when they need to place another order or when they have questions about or challenges with your products. The channels for demonstrating your company’s commitment to quality and service are wide-ranging.
Social Media Today reports that television viewing is the only activity we spend more time on than social media.
In fact, a study by Statista shows that most people who own smartphones check their social media accounts even while watching television!
We are addicted to social media.
Consumers pay more attention to what their peers are saying than to what a company says, and this is what makes reviews and testimonials so powerful. Positive reviews build trust, which generates profit. Fake reviews, however, threaten your company’s reputation.
With the advent of the internet and its accessible nature, many previously harmless and transitory events became a lot more problematic. Something as insignificant as an innocent joke or an inappropriate remark can remain online forever, only to be discovered much later and wrongly interpreted without context.
The breadcrumb trail is an impactful SEO practice that merits attention when creating or optimizing your website. Web design and development professionals may gloss over Breadcrumb SEO when they are not informed on how it affects SEO scores and Google archiving of a website.
When you are writing an actionable article for readers, there is a delicate balance between selecting relevant information and sharing what is most impactful. If you are an attorney or law blogger, there are dozens of great tools and resources that can help you manage your blog, identify trending topics, and improve the overall quality of your content.
Did you know that about 83 percent of all client prospects searching for an attorney online check out reviews on Yelp, Avvo, and similar platforms as a first step? In addition, more than two-thirds of clients are willing to travel farther to reach an attorney that has a solid online reputation with excellent reviews and ratings, instead of visiting a lawyer closer to their home and more convenient to reach, but who has a poor online reputation.
What do you do when you want some information? You google it – and every single second 67921 people do the same. Indeed, our next story starts online: and just like 68% of online experiences do, it starts with opening a search engine and typing in some words.
