Have you ever noticed the “Google Customer Reviews” panel that appears when you search a business by name? There’s a subconscious sentiment that results from seeing this rating attached to your business. If you have thousands of happy customers, but only a few reviews featured, people won’t trust you to provide exceptional service or value.
When potential customers do multiple Google Searches for your business’s name, they will often receive auto-completed search suggestions that can be, well, a bit unflattering. Common ones include “Your Business – Scams” or “Your Business – Bad Reviews”, among others.
Social Media Today reports that television viewing is the only activity we spend more time on than social media.
In fact, a study by Statista shows that most people who own smartphones check their social media accounts even while watching television!
We are addicted to social media.
Consumers pay more attention to what their peers are saying than to what a company says, and this is what makes reviews and testimonials so powerful. Positive reviews build trust, which generates profit. Fake reviews, however, threaten your company’s reputation.
Are you stressed about how to remove negative information about you from the internet? Are you afraid an unfavorable blog or social media post will damage your company’s carefully curated image? If so, this guide can help you defend yourself and your business from such threats.
In October 2019, Google’s BERT algorithm was launched. As always with a major update (which BERT is), digital marketing professionals eagerly anticipate its impact on content, search engines, and website traffic, triggering some questions.
With the advent of the internet and its accessible nature, many previously harmless and transitory events became a lot more problematic. Something as insignificant as an innocent joke or an inappropriate remark can remain online forever, only to be discovered much later and wrongly interpreted without context.
As the world moves further into the future, web developers have to keep up with the rising tide of consumer expectations and technology. And one of these growing concerns for developers is to optimize their content for voice search.
The breadcrumb trail is an impactful SEO practice that merits attention when creating or optimizing your website. Web design and development professionals may gloss over Breadcrumb SEO when they are not informed on how it affects SEO scores and Google archiving of a website.
