When potential customers do multiple Google Searches for your business’s name, they will often receive auto-completed search suggestions that can be, well, a bit unflattering. Common ones include “Your Business – Scams” or “Your Business – Bad Reviews”, among others.
When you are writing an actionable article for readers, there is a delicate balance between selecting relevant information and sharing what is most impactful. If you are an attorney or law blogger, there are dozens of great tools and resources that can help you manage your blog, identify trending topics, and improve the overall quality of your content.
Did you know that about 83 percent of all client prospects searching for an attorney online check out reviews on Yelp, Avvo, and similar platforms as a first step? In addition, more than two-thirds of clients are willing to travel farther to reach an attorney that has a solid online reputation with excellent reviews and ratings, instead of visiting a lawyer closer to their home and more convenient to reach, but who has a poor online reputation.
What do you do when you want some information? You google it – and every single second 67921 people do the same. Indeed, our next story starts online: and just like 68% of online experiences do, it starts with opening a search engine and typing in some words.
Implementing online reputation management to manage an organization’s online reputation is like saving a computer from malicious Trojans, which intends to gain access to an operating system and cause havoc.
Building a long-term reputation has become an essential element of doing business online. In the face of the digital revolution, when you can successfully manage your business’s online reputation and social media presence, you can expand your growth and opportunity set.
Social Media is the next ‘Big Thing’ for marketers and a very powerful gateway for connecting with millions of new people. While 10 years ago we questioned the influence and prominence of social media, today it is integrated with our daily lives and no longer optional.
Implementing online reputation management to manage an organization’s online reputation is like saving a computer from malicious Trojans, which intends to gain access to an operating system and cause havoc.
How B2B Companies Can Use Social Media to Combat Negative Reviews Read More »
