Search engines employ complicated algorithms. Hundreds of calculations and contributing factors determine what information populates a search engine results page. Many experts agree that Google’s algorithm often favors negative press and even mugshots. How can law firms and attorneys manage unfair search results and suppress, or even expunge, them from Google? Negative information circulating on the internet can harm businesses and ruin personal lives. Law firms lose contracts, lawyers lose jobs, and most importantly, reputations can be damaged. But the damage doesn’t have to be permanent. In this program, attendees will learn:

The Digital Revolution revolutionizes our access to knowledge. Information that was once printed in newspapers or shared on the nightly evening news can be created by anyone and accessed from a device that fits comfortably in the palm of their hand. The internet has empowered legal marketers and evolved the law firm client experience. If we don’t like change, we will like irrelevance even less.

An attorney’s opportunity set is now directly correlated with how and what is communicated online. The world and the “Google Test” are literally at our fingertips. Online, you are guilty until proven innocent. Success now depends more on what is said (and not said) on the internet. Online communication is not just a part of an individual’s or law firm’s reputation, it has become the foundation and most critical component for its survival and growth.

We sometimes overlook or undervalue the importance of what we can only measure qualitatively, including reputation. Success in life is a function of our interpersonal relationships. How does one quantify trust, communication, and emotional intelligence?