Content Marketing | Blue Ocean Global Technology

Content is all around us. From your business’s website copy and blog posts to your Facebook presence, white papers, and YouTube channel, everything you create—in writing, video, and other forms—is part of the content that makes up your personal or professional brand. But if you aren’t approaching your content marketing strategically, you could be allowing other entities to tell your story for you or wasting both time and money creating content that doesn’t support or advance your goals.

Let’s take a closer look at the topic of content marketing and examine why it’s so important, its impact on your online reputation, its relationship to search engine optimization (SEO), and other ways it influences your company’s brand and success.

What Is Content Marketing?

Content marketing is the practice of creating valuable, relevant content for a specific target audience, with the ultimate goal of driving that audience to perform a specific action—such as becoming (or remaining) a customer.

Why Is Content Marketing Important?

Content marketing can help you rank higher in search engine results, drive sales, position yourself as a thought leader, expand awareness of your brand, differentiate your business from its competition, and/or increase the loyalty of your customer base. And it is often less expensive than other marketing and advertising initiatives.

How Can Content Marketing Improve Your Online Reputation?

When managing your online reputation, you have full authority over some things—such as your website and blog—but others are beyond your control, such as what a newspaper or industry publication reports about you or your business. Content marketing provides a way for you to exert more control over what people find when they perform an online search for you or your brand.

Every piece of content you create, including your blog posts, white papers, tweets, webinars, and LinkedIn profile, falls under the umbrella of content marketing. And the search engines consider different types of content as more or less relevant and valuable, which affects where it ranks in the results.

Blog Posts
White Papers
Tweets
Webinars
LinkedIn Profile

Do you feel confident that your online reputation accurately reflects you and your company? Or does an online search bring up erroneous, irrelevant, or unflattering search results that you’d rather not see on the first page? Using content marketing, you can actively manage the narrative, so you can tell your story the way that works best for you.

If you are ready to start telling your brand story your way, contact our content marketing specialists for a free consultation.

What Is the Main Benefit of Content Marketing?

Content marketing offers numerous benefits, but the primary one is that it gives you a measure of control over what people find when they search you or your business online because it enables you to craft the story you want people to see. As a result, you are able to actively increase your brand’s reach and authority—whether your content marketing is for your business or your personal brand. But to successfully take control of the narrative, you must first understand how search engines (especially Google’s) rank specific kinds of content so you can focus your efforts on the sites and channels that are likely to offer the highest payoff.

What Qualifies as “Good” Content?

So, what exactly makes for “good” content? In essence, good content effectively addresses the query an individual uses in their search. More specifically, good content fulfills the following criteria:

When a person searches for a specific kind of information, they want and expect to find that kind of information—in other words, relevant content. Consider this: If you clicked on this link on the Blue Ocean Global Technology website, and this page covered marketing in general (pay-per-click, video, content, etc.) rather than expounding specifically on content marketing, as promised, you would probably be disappointed. Content that is truly about what it purports to be about is good for SEO and good for users.

Outdated content is rarely helpful or, like the previous criterion, relevant and is therefore of little to no value to searchers.

We’ve all had the frustrating experience of doing a search on something and clicking on a link that led to a sales pitch for a company rather than actual information about the topic at hand. Users want to find answers to their questions, not thinly disguised advertisements. Content that provides actual value by helping the reader learn something is rated highly by both search engines and users.

What Are the Elements of Content Marketing?

Content marketing encompasses a variety of elements intended for different channels, different personas, and even different stages of the sales funnel. For many businesses, blog posts and white papers are the most effective forms of content marketing, but a robust content marketing plan includes additional important elements—from articles on LinkedIn and in industry trade publications to webinars, videos, and e-books.

Developing a strategic content marketing plan on your own can be a daunting task. A proven content marketing partner such as Blue Ocean Global Technology is able to help you determine your priorities and direct your content marketing efforts.

How Are Content Marketing and SEO Related?

SEO is an integral part of content marketing. Content is ranked in search results based on certain characteristics, such as the following: Relevance, Age, The authority of the domain on which it appears, The number of links that point to it

SEO can influence your content marketing decisions by clarifying the types of content most likely to be seen as “valuable” by search engines and by the channels and websites that naturally tend to rank prominently, allowing you to focus your efforts most effectively. Simply posting on your website’s blog is not enough; you must look at the entire search ecosystem and develop a holistic content marketing plan that considers all the different factors.

How Quickly Can Content Marketing Start Working?

Content marketing is indisputably effective, but it is a long-term exercise—you rarely see the results of your efforts overnight. And because search engine algorithms are constantly evolving, you must likewise be constantly managing your content marketing efforts. Smart businesses and savvy professionals understand that content marketing is an ongoing part of their marketing efforts, using it to reach prospective customers, potential hires, partners, and others, and to ensure that people who perform a search for them online find positive and compelling results. Content marketing can do the same for you and your firm.

Blue Ocean Global Technology Content Marketing?

Clearly, content marketing is complex. It requires continually producing the right content for the right channels and—to keep current with the ever-changing search engine algorithms—consistently revising your content marketing strategy. This is why choosing a proven, trusted partner to help orchestrate your efforts in this area is so important.

Blue Ocean Global Technology should be your first choice. For more than ten years, we’ve helped businesses, executives, and professionals like you take control of their story with superior content marketing strategies. Schedule a free consultation with Blue Ocean Global Technology, and start getting the most from your content marketing efforts.

Schedule a free consultation with Blue Ocean Global Technology, and start getting the most from your content marketing efforts.

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        Reputations are everything.
        Let us help you control the online narrative.

        A positive reputation is a valuable asset. You deserve to be in control of what the internet says about you or your brand. We specialize in building, monitoring, and protecting digital reputations. Schedule time with our team to audit your existing digital presence and find ways to elevate and enhance your online impression.

        Reputations are everything.
        Let us help you control the online narrative.

        A positive reputation is a valuable asset. You deserve to be in control of what the internet says about you or your brand. We specialize in building, monitoring, and protecting digital reputations. Schedule time with our team to audit your existing digital presence and find ways to elevate and enhance your online impression.

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            Brittney Bagiardi

            Business Development & Marketing Manager at Butler Weihmuller Katz Craig LLP February 4, 2020

            The Legal Marketing Association's Tampa City Group was honored to have Sameer come to speak with us regarding Online Reputation Management. Sameer is an energetic presenter who took the time to answer each and every one of our questions. His expertise was evident in his polished presentation, and our members were engaged thoroughly. All communications leading up to the event were timely and friendly, and I have enjoyed my time working with Sameer on this speaking engagement.

            Tamie Maffeo

            Marketing Manager at NEIRG Wealth Management. & Business Succession Advisers, LLC

            Working with Sameer and the team at Blue Ocean Global Technology has been such a positive experience! The ongoing communication combined with the efficiency of work of the team is very much appreicated. Sameer is quick to respond to any questions we may have. He and his team is quick to to resolve any questions that arise. They go above and beyond for us no matter what day or time we reach out. I have had many dissapointing engagements over the years with similar firms but must say that this is a refreshing experience. I am in a niche business with complicated regulations surronding our marketing platform. Having the peace of mind that the team at Blue Ocean is there to impliment and guide our firm gives me great satisfation. That being said, I give them my highest reccomendations and would gladly speak with anyone who has any questions regarding my experience.

            Jay Chong

            EVP, Head of e-Mobility Group at SK Group

            I had a chance to work with Sameer for several months, and he has been one of the most transparent and responsible people I have ever worked with. He has been highly responsive, always responding within a day despite the time zone difference, and thoughtful, which was a big relief for me as some I worked with in the past were "Catch Me if You Can". He has delivered all his promises and more. He has been genuine and results oriented. It has been a pleasure working with him, and I highly recommend his service.

            Vern Hayden

            Client Advocate at Sovereign Financial Group, Inc

            Sameer lives outside the cliche’s of life. Let me put it this way:

            If you were looking for someone totally committed to helping in a mission, a cause, or company you would want Sameer.

            If you were looking for someone who would drop everything to help you, who knows the best and worst about you, someone with empathy and understanding, in short someone you call a “true friend” , you would want Sameer.

            If you want someone who has aligned themselves with the great causes of women you will want Sameer. If you want someone who gives a damn about kids that are abused,misplaced,without direction,kicked to the curb, and need help get Sameer.

            If you want someone to give a mesmerizing presentation get Sameer. He will stay up all night doing relentless research on the subject and the audience and inspire your audience to action.

            If you want someone with a consistent well defined philosophy of life combined with a remarkable code of ethics you want Sameer.

            If you want a leader with emotional and academic intelligence combined with magnetic charisma check in with Sameer.

            If you want a team player who has been in the trenches as well as the mountain tops Sameer has been there.

            If you want someone to help stabilize your business and take it to greater fulfillment Sameer will be there for you.

            If you need a George Gilder tech genius as a resource., Sameer knows the best and can bring innovative solutions to your challenges. ( the right wing radio host Rush Limbaugh said if he could choose another brain it would be Gilder’s.)
            If you need someone to trust with integrity and accountability you need to meet Sameer. I could go on but I think you know how I feel about this guy now. I have known and been a friend for over two decades.

            Najah A. Edmondson

            Marketing professional at National Center For College & Career Transitions (NC3T), The TASA Group and ASK For Tutoring

            Sameer Somal is a personality you cannot forget! I met Sameer one year exhibiting at the Delaware Valley Legal Expo in King of Prussia, PA. It was the end of the night and he came over to introduce himself to me and my colleague. We engaged in an amazing conversation about The TASA Group and about relationship management. He helped us take our belongings to the car at the end of the night. We all left with a new connection and a lifelong friend. So excited with meeting Sameer, we immediately figured out how we could work together - webinars, articles and in-person presentations to some of the organizations we are partnered with. It's been a few years since we met and Sameer continues to thrive in his field and in his expertise. The light he exudes is both infectious and comforting. I would recommend Sameer for any job!

            Walt Wiesenhutter

            Certified Small Business Mentor at SCORE Mentors Philadelphia. Taught at Harvard University Executive MBA & at Columbia Executive MBA & Northwestern Executive MBA

            My name is Walter J. Wiesenhutter and I am loyal client of Sameer Somal’s and Blue Ocean Global Technology. I founded Jay Associates in 1984 and served as president of our consulting company for several decades. Regretfully, our offices were in the World Trade Center in 9/11 and we lost key team members as a result of those tragic events. We persevered for the next few years to replace the seemingly unreplaceable. I met Sameer, one of the co-founders of Blue Ocean Global Technology in 2005. I was immediately impressed with his genuine character and commitment to serving others. The emergence of the internet and digital technology changed our business so much and our meeting couldn’t have been more serendipitous. I was quite fortunate to learn of this company’s world-class resources. Over the years, they were instrumental in improving our stellar reputation and building a digital presence that reflected the trust we had with our clients offline. As business partners, clients, and friends complained about their Google presence, disappointing web development projects, and digital marketing companies over promising and under delivering, I referred them directly to Sameer and his team at Blue Ocean Global Technology. Their needs and requirements were always handled with care; the feedback is always exceptional because they deliver results based on exactly what the companies want to help them grow. When Blue Ocean Global Tech did not feel they could provide the best service or guidance on a particular situation, Sameer and his colleagues are honest with me or anyone from my network. They then took the time to find resources and partners within their trusted network that were a better fit. Today, at 75, I am delighted to share and document my successful experiences with this team of excellent professionals. If you are looking for a global team that is diligent, honest, and transparent, you have found the right company in Blue Ocean Global Technology. Not only do I give them my highest and best recommendation, I feel fortunate to call many of their global team members my friends!