Social Listening |

Are You Listening to Your Customers?

Understand your customers, build loyal relationships, and achieve better opportunities. Take your brand to the next level today through social listening.

Social Media Crisis Are
Always Brewing.

Any activity on social media has the potential to quickly spread and gain traction around the globe within a short span of time, which may affect a brand’s reputation and lead to missed opportunities and reduced trust.

What Is Social Listening?

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Social listening is the practice of monitoring social media channels for mentions of your brand and your competitors, along with discovering related keywords that will help your SEO. Despite investing in social listening technology, more than half of respondents in the study reported still having to analyze social data manually.

of consumers feel more connected to brands who engage with audience on social media.
people consider twitter as a marker of customer service.
of consumers expect responses on social media within 24 hours. Yet average brand response rate is less than 25% across industries.

How We Use Social Listening to Elevate Your Brand

We can help you understand the needs of your customers, so you stay one step ahead of any social media crisis. Our team will keep a track of what people say or write about your brand in real-time and you’ll learn how your customers feel about your brand and services. We also help you know your customers’ pain points and work with your team to address them.

  • Spot a Crisis

  • Evaluate Brand Image

  • Provide Information

  • Get Industry Insights

  • Monitor Events

  • Analyze Your Campaign

  • Analyze Competition

Our Services

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Sentiment Analysis

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Engagement Insights


Audience Targeting

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Review Management

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Trend Analysis

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Content Analysis

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Influencer Identification and Marketing

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Brand Health Monitoring

Stay Ahead of the Conversation, Engage With Your Audience, and Create
A Positive Brand Image.

Boost Your Online Presence With Social Media

Customers and opportunities are ever-present on social media. We help you stay updated by tracking and analyzing every brand mention, hashtag, comment, review and more, across multiple platforms, so you’re always on top of every conversation.

What Makes Us Different

We are a global community and our team represents 20+ countries.

  • Provide a 24/7 work cycle

    Provide a 24/7 work cycle

  • Proficient in 18+ languages

    Provide a 24/7 work cycle

  • Proficient in 18+ languages

  • Collaborative Team

  • Technically Advanced

What People Say About Us

Get Ahead of What People Are Saying About You.
Start Listening With Blue Ocean Global Technology.


What is social listening and how does it work?

Social listening is the process of monitoring online conversations and interactions that are relevant to a particular brand, product, or industry. It involves the use of specialized software and tools to monitor and analyze social media data in real-time. Businesses these days use social listening to identify emerging market trends, and uncover opportunities for engagement and growth.

It provides valuable insights that can help businesses make more informed decisions and improve their overall performance.

How can social listening benefit my business?

Social listening can change your entire business game. One of the benefits include responding to customer feedback and complaints and developing more effective marketing and communication strategy. Following are the ways in which businesses can benefit from social listening.

  • Understanding customer needs and preferences: Identifying common themes and trends can inform product development, marketing strategies, and customer service.
  • Reputation Management: Tracking customer sentiment becomes easy with social listening. It also helps in monitoring your brand. Negative feedback or complaints can be addressed quickly.
  • Competitive Analysis: Keeping a track of your competitors’ strengths, and strategies is crucial to identifying new areas of opportunities. 
  • Influencer Marketing: In the world of social media, finding influencers to promote your product has become possible through social listening. Engaging your audience through influencers can drive brand awareness and sales.

Can I use social listening to monitor specific keywords, hashtags, or competitors?

Yes, social listening can be used to monitor specific keywords, hashtags, or competitors. By setting up social listening tools, you can monitor specific keywords and hashtags related to your brand or industry to gain insights into what people are saying and how they feel about it. Social listening tools can help you identify opportunities, track sentiment, and gauge the effectiveness of your marketing campaigns. They can also help you identify customer pain points and areas where you can improve your products or services.

How do you measure the impact and effectiveness of social listening?

Measuring the impact and effectiveness of social listening involves analyzing the insights and data gathered from the process and assessing its impact on business goals and objectives. Here are some ways to measure the impact and effectiveness of social listening:

Track engagement: Monitor the number of likes, shares, and comments on your social media posts and compare them to your pre-social listening metrics. 

Measure sentiment: Track the sentiment of social media mentions over time. Has there been a change in sentiment since you started monitoring? Is the sentiment positive, negative, or neutral?

Analyze sales: Analyze sales data before and after implementing social listening strategies. 

By tracking these metrics and analyzing the insights gathered through social listening, you can measure the impact and effectiveness of social listening and identify areas for improvement.

Is there a limit to the number of social media platforms or accounts that can be monitored?

Yes, there is typically a limit to the number of social media platforms or accounts that can be monitored by social listening tools. The exact limit varies depending on the tool, pricing plan, and other factors.

Most social listening tools offer a range of pricing plans that differ in features, capabilities, and limits. 

For example, a basic plan may only allow monitoring of a few social media platforms and a limited number of keywords, while a higher-tier plan may offer more comprehensive monitoring across multiple platforms and unlimited keywords.

Additionally, some social media platforms may have limitations on the amount of data that can be collected or accessed through their APIs (Application Programming Interfaces), which can also impact the capabilities of social listening tools.

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