Businesses need to be very careful when using the terms “Data Science” and “Big Data.” They are more than just buzzwords companies use to sound up-to-date. Data Science refers to a set of computational and mathematical techniques, and Big Data is the raw material that Data Science uses. And, like all processes, Data Science carries with it both risks and rewards. It can guide your business to greater efficiency and effectiveness in almost every area. It can help you streamline practices, from advertising to inventory. But it can also overwhelm and blind you, trapping you in a “data only” mind-set, which could misguide and halt critical thinking with respect to your business. If you want to use Big Data to help your company grow and succeed, you need a skilled, experienced partner to guide you.