Data science takes an asset you already have—data—and draws insights and information from it that can be used to create optimal and more dynamic business strategies. It can help paint a more accurate picture of both who your customers are and what they want from you. Data science is able to recognize and highlight patterns in data and to separate the information that is important and valuable to your business from the information that can be ignored or cast aside. The technological edge data science provides can give any business an advantage over its competition in a world of increasing reliance on information.