SEO tools are programs, software, and other applications that can be used to make websites search-engine friendly, increase the visibility of content, and generally improve a site’s ranking on Google, Bing, or another major search engine. Many of these tools can be used for optimization to ensure, for example, that Google’s web crawlers not only see a site but also recognize that it is filled with high-quality, well-made content.
Monitoring tools such as Google Alerts help you keep up with newly published content that includes specific keywords. As a result, you can react quickly to breaking news or information that could help or harm your search engine rankings.
Some SEO devices are as simple as a grammar and spellcheck tools for articles and webpages. Many search engines will include the quality of content as a factor in their rankings, with “quality” including elements such as proper grammar, correct spelling, good formatting, and other small factors that contribute positively to a site overall.