By applying data science, a business is better able to understand the needs of its customers and its employees. It can identify patterns in customer preferences that it’s never seen before and improve shipping and logistics from top to bottom. As a result, data science allows companies to seize new opportunities for growth and improve their bottom line through straightforward improvements to efficiency.
Because the volume of data in Big Data is so immensely large, no single human being, or even a team of human beings, can sift through it in a reasonable amount of time. Data science is the key to gaining insights and benefits from all the information a company possesses but is unable to analyze and apply on its own.