Because Artificial Intelligence (AI) improves over time, the benefits of adopting it will often last longer than those provided by a simple software or tech upgrade. Typically, when a business buys a new tool to use, it results in a one-time benefit, but purchasing a newer, better tool will, eventually and inevitably, be required when the previous one becomes obsolete. AIs have the advantage of iterative improvement, growing increasingly more capable at performing their assignments as they repeat them over and over.
Additionally, not only will AI help with the growth of your business, but it can also help you discover where it should be growing. Customer data often exists in incredibly large data sets, in volumes so large that no human being could ever parse it by hand. AI can systematically examine and analyze such data to give your business insight into your customers in ways previously thought impossible. That information can then inform you as to which customers to target with which services, and which areas of your business offer the greatest potential for growth and expansion.