Instagram is a photo and video social networking service that millions of people use to share and engage with visual content and learn about new products. In fact, Instagram’s research shows that 70% of shoppers see the platform as a place to find new products. And Instagram Shopping offers businesses a way to highlight their goods and get them in front of potential customers.
Instagram users are able to learn more about a company’s products within the app. If they like what they see, they can even purchase the desired items via the Instagram app or click through a link to complete their purchase on the provider’s website.