Digital transformation is a common buzzword these days, but what does it really mean? When technology has had an impact on every area of a business, that business has experienced a digital transformation. This process includes all of the following:
- Leadership and employees
- Business processes and operations
- Customers and their experience
- How effectively and efficiently the business runs
- Interactions with partners and vendors
At its essence, digital transformation occurs when a company is willing to review itself (or work with an outside partner to perform a review) and determine where it can most effectively use technology to improve the way it functions. When the business deploys that technology in a way that has a positive effect, it experiences a digital transformation.