The future of e-commerce is bright, indeed.
We anticipate that brands will continue to push the boundaries of personalization in an effort to engage with customers and provide them with experiences that indicate that they are truly paying attention to the customer’s wants, needs, and preferences.
We also predict an increase in the number of brands offering hybrid e-commerce approaches, such as those that enable customers to order products online, then pick them up at a local brick-and-mortar location. The COVID-19 pandemic has shown that people like the option of purchasing things online and having their order fulfilled locally. This allows them to avoid shipping time and costs while still being able to enjoy all the conveniences of online shopping and ordering.
We’re keeping an eye on video e-commerce, with Instagram and other companies actively building e-commerce functionality into their video platform offerings. With the rise of TikTok and other video platforms, e-commerce monetization can’t be far behind.