Great question. If you’re a hermit living in a cave or are otherwise “off the grid”, your online reputation (or lack thereof) will likely not impact your life—and you don’t need personal reputation management. But if you’re like the rest of us—living and working in this increasingly connected world—you can benefit from personal reputation management.
Remember the saying about never having a second chance to make a first impression? Today, your online presence IS your first impression. Optimizing your online reputation through personal reputation management allows you to put your best foot forward, showing the world the aspects of your professional (and potentially personal) life that creates the positive impression you seek to offer.