The specific needs of each client dictate the ways in which SEO techniques are employed, but certain steps apply in most cases. First, an SEO audit is conducted. This in-depth review will allow a company or an outside SEO consultant to inventory and explore a company’s current SEO standings with the major search engines. This […]
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SEO tools are programs, software, and other applications that can be used to make websites search-engine friendly, increase the visibility of content, and generally improve a site’s ranking on Google, Bing, or another major search engine. Many of these tools can be used for optimization to ensure, for example, that Google’s web crawlers not only
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SEO types can be divided into a few general categories, which can overlap to varying degrees. “White hat” SEO involves optimization techniques that are approved by a search engine’s guidelines. “Black hat” SEO uses manipulative techniques and rule loopholes that are often ethically questionable to force higher rankings on SERPs. Search engines are becoming better
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The best SEO strategies are customized to the needs of the individual or business looking to improve their Search Engine Results Page (SERP) rankings. For example, a business with little to no social media presence can create authentic accounts on multiple social media sites that publish good, interesting content, boosting the business’s online visibility, which
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The number of SEO keywords you should use depends on your goals and resources available. But the key is not really the number of keywords used but how they are used. Keywords should be included based on each individual piece of content on a site rather than throughout a website as a whole. Search engines
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SEO stands for search engine optimization. It is the process by which an entity (e.g., a website, person, business, or institution) engages in specific practices to change or improve its ranking on the Search Engine Results Pages (SERPs) of internet search engines. The most common search engines targeted for SEO are Google, Bing, Yahoo, and
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