Anyone interested in working in PR should take relevant classes, including those related to communications, media studies, mass communications, and marketing. Such courses provide a core base of knowledge from which to build an applicable skill set, and employers look for this kind of training.
Also, taking advantage of PR internships at different organizations provides real-world experience that not only looks good on a resume but can also facilitate something even more valuable—the opportunity to discover which type of PR is most appealing personally. Interning in various situations can reveal the demands and style of different PR roles and responsibilities. For example, if someone likes working for multiple clients at once, a PR agency could be a good choice. But if handling PR for a single client or brand sounds more interesting, then being an in-house PR specialist for a business or nonprofit agency might be preferable.