Three primary examples of PR activities are issuing press releases, maintaining media relations, and managing crisis communications.
Press releases are written announcements that organizations deliver to journalists and media outlets and that provide information about newsworthy happenings at that organization, such as a significant new hire, the introduction of a new product, or an award received.
Media relations involves developing relationships with journalists, bloggers, editors, and other content producers who cover topics of interest to a company and its clients and pitching timely, relevant stories to them (as well as scheduling interviews with key staff members) in an effort to generate positive media coverage.
Crisis communications requires creating a multipronged, proactive plan for dealing with potential public relations crises, including response plans, to protect a company or client’s