Because Artificial Intelligence (AI) improves over time, the benefits of adopting it will often last longer than those provided by a simple software or tech upgrade. Typically, when a business buys a new tool to use, it results in a one-time benefit, but purchasing a newer, better tool will, eventually and inevitably, be required when […]
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Artificial Intelligence, or AI, is the ability for computers to use algorithms (complex sets of instructions) and large datasets to perform specific tasks and, through many iterations, improve their ability to successfully perform those tasks over time. Machine Learning uses the data created by the AI’s processes to improve. In other words, AI can see
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The number of SEO keywords you should use depends on your goals and resources available. But the key is not really the number of keywords used but how they are used. Keywords should be included based on each individual piece of content on a site rather than throughout a website as a whole. Search engines
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The best SEO strategies are customized to the needs of the individual or business looking to improve their Search Engine Results Page (SERP) rankings. For example, a business with little to no social media presence can create authentic accounts on multiple social media sites that publish good, interesting content, boosting the business’s online visibility, which
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SEO types can be divided into a few general categories, which can overlap to varying degrees. “White hat” SEO involves optimization techniques that are approved by a search engine’s guidelines. “Black hat” SEO uses manipulative techniques and rule loopholes that are often ethically questionable to force higher rankings on SERPs. Search engines are becoming better
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The specific needs of each client dictate the ways in which SEO techniques are employed, but certain steps apply in most cases. First, an SEO audit is conducted. This in-depth review will allow a company or an outside SEO consultant to inventory and explore a company’s current SEO standings with the major search engines. This
How does SEO work, step by step? Read More »
SEO tools are programs, software, and other applications that can be used to make websites search-engine friendly, increase the visibility of content, and generally improve a site’s ranking on Google, Bing, or another major search engine. Many of these tools can be used for optimization to ensure, for example, that Google’s web crawlers not only
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SEO stands for search engine optimization. It is the process by which an entity (e.g., a website, person, business, or institution) engages in specific practices to change or improve its ranking on the Search Engine Results Pages (SERPs) of internet search engines. The most common search engines targeted for SEO are Google, Bing, Yahoo, and
What is Search Engine Optimization (SEO) and how does it work? Read More »
