In many situations, artificial intelligence (AI) should be a part of digital transformation. Why? Two words: big data.
Every day, businesses collect a staggering amount of data—personal data, transaction data, demographic data, behavioral data, and so on. Multiply those bits of data for each person who browses and each person who buys, 24 hours a day, seven days a week, and one can easily see how the amount of data produced can quickly become overwhelming. Looking at this customer data as a whole and discerning any kind of meaningful pattern or trend is nearly impossible.
This is where AI comes in. AI is perfectly suited for analyzing massive amounts of data and identifying patterns and trends within it. Although it might not be able to reveal the why behind a specific pattern—for that, the trusty human brain is needed to draw conclusions—it can pinpoint, for example, the segment of a business’s customer base that is most opportune for growth