Stated simply, professional reputation management companies focus on creating a favorable online presence that best represents the good will, trust and relationship capital you have offline accurately on the internet. This likely includes publishing and ranking positive news and existing digital assets, while also downplaying the negative search results where required. This is accomplished by applying a keen understanding of the factors that search engines—specifically Google—use to rank the most relevant and high-quality information. Achieving results requires a flexible process for continuous optimization of your brand’s content on search engine results pages (SERPs). Reputation management companies use many strategies, including:
Search Engine Optimization (SEO): The ongoing process for raking content on specific keywords that define your business, including your name and goods or services you provide.
Content development: Content is still king, and it’s essential that you regularly feature quality, relevant content on both websites that you own and in earned media.
Social media management/monitoring: Even if you aren’t active on every social media channel, it’s crucial that you own your social media profiles to avoid confusion and monitor what others are saying about your business on these platforms.
Negative results: If there are negative search results about your business, a reputation management firm can help develop strategies that promote positive content for counteracting what is harmful or defamatory