Artificial Intelligence (AI) Is Not A Thing Of The Future; It Is Already Here In fact, it’s already everywhere—when you use a smartphone, when you use an online chat window to speak with a customer service representative, when your car beeps at you because you are drifting out of your lane on the highway, when […]
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These days, Googling the name of a potential employee or new acquaintance is practically second nature; we’ve all done it. But when was the last time you performed a Google search on your own name? If you’re like many people, you maybe did it once but then haven’t given it a second thought since. This
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Brand reputation management is one of the most important and foundational aspects of your business strategy. Chances are, your business is either neglecting it or doing it wrong. If so, it does so at its peril, in terms of both profits and its future.
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Cyber crimes and attacks have significantly increased over the last 10 years. These issues include stealing sensitive private information about individuals and enterprises, disrupting business operations, a new era of digital financial fraud, and the manipulation of electronic records. The consequences are manifold. First and foremost, cyber crimes impose additional costs on the victim and
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To say that everything is online now, even crime is no exaggeration. When a crime occurs either on the internet or via computer, also known as cybercrime, law enforcement is likely to get involved. And just as law enforcement agents work to accumulate evidence such as witness statements, fingerprints, and security footage in the aftermath
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Defamation results from an inaccurate or libelous published statement. Traditional defamation claims resulted from newspaper articles and through conversation. Today, the vast majority of defamation cases originate in digital communication on the internet. The emergence of social media, video communication, and review websites creates a new era of internet defamation issues. Cyber attacks can have
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Erroneous and negative content online causes serious financial and intangible losses for an affected company or individual. For a business, it’s difficult to quantify the lost revenue from prospective clients or partners who search you online, and then decide not to do business with you. For an individual, the perception that you are unreliable or
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A negative reputation can change the trajectory of your business and adversely affect your personal well-being. Defamatory content immediately erodes trust and compromises opportunities. We specialize in content removal and repairing online profiles quickly. We strategically replace negative search results with positive coverage. Our experts will first analyze your brand’s digital profile. Next, we will
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We all know the formula, and it sounds so simple: If you want your business to succeed, it must rank highly on Google Search. But for some, this goal can prove to be easier said than done, if not entirely unattainable. Google Search is a mountain that is difficult to climb. Google My Business is a path
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Anyone interested in working in PR should take relevant classes, including those related to communications, media studies, mass communications, and marketing. Such courses provide a core base of knowledge from which to build an applicable skill set, and employers look for this kind of training. Also, taking advantage of PR internships at different organizations provides
