Acronyms are often used to refer to the three different types of e-commerce. The first is B2C, which stands for Business to Consumer. B2C e-commerce is when businesses sell products directly to consumers. This is the type of e-commerce many people are most familiar with (e.g., Amazon). The second type is B2B, or Business to […]

Countless e-commerce sites exist. Chances are that if someone is seeking a particular item or service, there is an e-commerce site that offers it! Here are just a few examples: SplendidBeast.com (B2C): Provides customized, hand-painted pet portraits that depict customers’ furry friends as aristocrats or monarchs. Fluevog.com (B2C): Sells artfully designed and eco-friendly footwear crafted

Instagram is a photo and video social networking service that millions of people use to share and engage with visual content and learn about new products. In fact, Instagram’s research shows that 70% of shoppers see the platform as a place to find new products. And Instagram Shopping offers businesses a way to highlight their

The future of e-commerce is bright, indeed. We anticipate that brands will continue to push the boundaries of personalization in an effort to engage with customers and provide them with experiences that indicate that they are truly paying attention to the customer’s wants, needs, and preferences. We also predict an increase in the number of

The specific mechanics of managing an e-commerce website depend on which platform is used as the provider, but the basics of creating and running a successful e-commerce website remain the same: Identify the necessary help (e.g., hosting, marketing assistance, web designers) Determine the product catalog Define the target market Create a secure, user-friendly site Pinpoint

Stated simply, e-commerce is the sale of goods or services online. The word “e-commerce” makes many people automatically think of an online store such as Amazon—and they would be correct. Amazon is an iconic example of an e-commerce site, but plenty of other examples exist as well.