The digital revolution has changed the business of Public Relations (PR) forever. Today, PR professionals must deal with not only traditional forms of media but also communications channels that have a habit of changing practically overnight. PR has always been about relationships and about using those relationships to promote your brand and your company. In […]

Whether PR qualifies as “good” depends on the particular client and their needs. Most often, good PR takes the form of proactive, positive communication for a  brand that occurs on a regular basis. Examples of effective PR include the following: Positive stories about a brand appearing in targeted publications People talking favorably about a brand

Anyone interested in working in PR should take relevant classes, including those related to communications, media studies, mass communications, and marketing. Such courses provide a core base of knowledge from which to build an applicable skill set, and employers look for this kind of training. Also, taking advantage of PR internships at different organizations provides

PR can be a great career path, offering many exciting opportunities in a variety of areas. In fact, U.S. News & World Report currently ranks PR as the #3 best creative and media job. And individuals interested in pursuing PR can choose from a number of career paths.  For example, one option is to work

Three primary examples of PR activities are issuing press releases, maintaining media relations, and managing crisis communications.  Press releases are written announcements that organizations deliver to journalists and media outlets and that provide information about newsworthy happenings at that organization, such as a significant new hire, the introduction of a new product, or an award

Public relations (PR) plays a critical role in the success of businesses and organizations. It helps define an entity’s brand, promote its messaging, and anticipate (as well as minimize) the impact of any unfavorable publicity.  Distinguishing between PR and advertising is important; they are not the same. PR involves earned media, which is media that