PR can be a great career path, offering many exciting opportunities in a variety of areas. In fact, U.S. News & World Report currently ranks PR as the #3 best creative and media job. And individuals interested in pursuing PR can choose from a number of career paths. For example, one option is to work […]
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Anyone interested in working in PR should take relevant classes, including those related to communications, media studies, mass communications, and marketing. Such courses provide a core base of knowledge from which to build an applicable skill set, and employers look for this kind of training. Also, taking advantage of PR internships at different organizations provides
Three primary examples of PR activities are issuing press releases, maintaining media relations, and managing crisis communications. Press releases are written announcements that organizations deliver to journalists and media outlets and that provide information about newsworthy happenings at that organization, such as a significant new hire, the introduction of a new product, or an award
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Public relations (PR) plays a critical role in the success of businesses and organizations. It helps define an entity’s brand, promote its messaging, and anticipate (as well as minimize) the impact of any unfavorable publicity. Distinguishing between PR and advertising is important; they are not the same. PR involves earned media, which is media that
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Countless e-commerce sites exist. Chances are that if someone is seeking a particular item or service, there is an e-commerce site that offers it! Here are just a few examples: SplendidBeast.com (B2C): Provides customized, hand-painted pet portraits that depict customers’ furry friends as aristocrats or monarchs. Fluevog.com (B2C): Sells artfully designed and eco-friendly footwear crafted
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Instagram is a photo and video social networking service that millions of people use to share and engage with visual content and learn about new products. In fact, Instagram’s research shows that 70% of shoppers see the platform as a place to find new products. And Instagram Shopping offers businesses a way to highlight their
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The future of e-commerce is bright, indeed. We anticipate that brands will continue to push the boundaries of personalization in an effort to engage with customers and provide them with experiences that indicate that they are truly paying attention to the customer’s wants, needs, and preferences. We also predict an increase in the number of
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The specific mechanics of managing an e-commerce website depend on which platform is used as the provider, but the basics of creating and running a successful e-commerce website remain the same: Identify the necessary help (e.g., hosting, marketing assistance, web designers) Determine the product catalog Define the target market Create a secure, user-friendly site Pinpoint
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Acronyms are often used to refer to the three different types of e-commerce. The first is B2C, which stands for Business to Consumer. B2C e-commerce is when businesses sell products directly to consumers. This is the type of e-commerce many people are most familiar with (e.g., Amazon). The second type is B2B, or Business to
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Stated simply, e-commerce is the sale of goods or services online. The word “e-commerce” makes many people automatically think of an online store such as Amazon—and they would be correct. Amazon is an iconic example of an e-commerce site, but plenty of other examples exist as well.
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